Performance Matters
The industry podcast diving deep into performance marketing strategies, insights, and the metrics that drive results.
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Meet Your Host
Bayo Ojo
Performance Marketing Expert
With over $30 million in managed ad spend across the last two years, Bayo has been at the forefront of driving high-converting leads, calls, and clicks for major players in the performance marketing space.
His deep expertise spans affiliate networks, programmatic advertising, and data-driven campaign optimization. From scaling startups to enterprise-level campaigns, Bayo brings real-world insights from managing some of the industry's most demanding performance targets.
Through Performance Matters, he shares the strategies, partnerships, and methodologies that have consistently delivered results in an increasingly competitive landscape.
Connect on LinkedInWhere Performance Meets Insight
Performance Matters brings together industry leaders, innovative marketers, and data-driven professionals to explore what really moves the needle in performance marketing.
From affiliate networks to programmatic advertising, we decode the strategies behind high-converting campaigns and share actionable insights that matter to your bottom line.
Whether you're scaling campaigns, optimizing funnels, or building partnerships, our conversations focus on the metrics and methodologies that drive real results.
What We Cover
Campaign Analytics
Deep dives into attribution models, conversion tracking, and the metrics that reveal true campaign performance beyond surface-level vanity metrics.
Network Partnerships
Insights into building and scaling relationships with affiliate networks, understanding payout structures, and maximizing partnership ROI.
Optimization Strategies
Real-world case studies on funnel optimization, creative testing methodologies, and scaling strategies that maintain profitability.
Let's Connect
Interested in being a guest, partnering with us, or have insights to share? We're always looking to connect with industry professionals who are pushing the boundaries of performance marketing.
hello@performancematters.io